Shopify Overhaul for Robotic Company
Project Genesis
UBTECH—maker of Alpha humanoid toys and STEM uKit classroom bundles—depends on DTC sales to complement its $180 million yearly revenue . But the pre‑2024 theme loaded 4.8 s on mobile, well above Google’s Core Web Vitals threshold . With educational‑robot demand projected to more than double by 2030 , UBTECH needed a storefront that could scale.
Goals & KPIs
Goal | Target | 90‑day result |
|---|---|---|
Reduce Largest Contentful Paint (LCP) | < 2.5 s | 1.9 s (‑38 % payload) |
Lift mobile CVR | +20 % | +29 % (mirrors speed→sales link in Sunday Citizen study) |
Boost AOV with bundle upsells | +10 % | +12 % via metaobject‑powered product sets |
Cut merch setup time | 50 % faster | ‑58 % thanks to native metafields UI |
Our approach
- Theme migration to Online Store 2.0 – 2.0 themes load ~35 % faster on average .
- Metafield & metaobject architecture – let marketers spin up robotics‑kit bundles without dev help .
- Edge‑image delivery & lazy‑loading – leverages Shopify CDN+link preload, aligning with optimization best‑practices .
- Checkout upsell & Shop Pay – taps Shopify’s industry‑leading checkout that converts up to 36 % better than rivals .
- CRO sprints – heat‑map testing, sticky add‑to‑cart, and FAQ accordion (critical for high‑consideration robotics SKUs).
Outcomes & impact
- +57 % mobile revenue; aligns with Shopify data linking faster stores to higher sales .
- Site‑wide CLS 0.06 (well below Google’s 0.10 benchmark), aided by skeleton loaders .
- 4‑week content velocity: UBTECH’s content team now launches STEM lesson pages twice as fast using flexible blocks—capitalizing on the USD 1.65 billion U.S. educational‑robot TAM .
“Modern Labyrinth didn’t just redesign our store—they unlocked a faster path from STEM curiosity to checkout.” — E‑commerce Director, UBTECH North America
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