A/B Testing Roadmap for 90 Days of Wins
A/B testing, also known as split testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. In the context of e-commerce, this means testing different elements of your online store—such as product pages,...
Email Capture That Doesn’t Hurt UX
In the digital landscape, where attention spans are fleeting and competition is fierce, capturing email addresses has become a cornerstone of effective marketing strategies. Email capture is not merely about collecting addresses; it’s about building a relationship with...
Returns & Logistics as a Conversion Lever
In the competitive landscape of e-commerce, a well-crafted returns policy can be a game-changer for conversion rates. Research indicates that 67% of online shoppers check the returns policy before making a purchase, highlighting its critical role in the decision-making...
Cross‑Sell & Bundles That Actually Increase AOV
Cross-selling is a sales technique that encourages customers to purchase additional products related to their initial selection. This strategy not only enhances the shopping experience but also significantly impacts Average Order Value (AOV). AOV is a critical metric for...
UGC & Reviews: Earn Stars Without Spam
User Generated Content (UGC) refers to any form of content—text, videos, images, reviews—created by users rather than brands. In the digital age, UGC has emerged as a powerful marketing tool, reshaping how businesses engage with their audiences. It fosters a sense of...
GA4 for E‑Com: Events, Conversions & Attribution
In the rapidly evolving landscape of e-commerce, understanding customer behavior is paramount for success. Google Analytics 4 (GA4) emerges as a powerful tool designed to provide deeper insights into user interactions across various platforms. Unlike its predecessor,...
Faster PDPs: Get to First Interaction Under 2s
In the competitive landscape of e-commerce, the speed at which your product detail pages (PDPs) load can significantly influence customer behavior and conversion rates. Research indicates that a mere one-second delay in page load time can lead to a 7% reduction in...
Product Schema That Drives Rich Results
Product Schema is a structured data markup that helps search engines understand the content of your e-commerce website more effectively. By using this markup, you can provide detailed information about your products, such as their name, price, availability, and reviews. This...
Faceted Navigation Without Tanking SEO
Faceted navigation is a powerful tool that enhances user experience by allowing visitors to filter and sort products or content based on various attributes, such as size, color, price, or category. This feature is particularly prevalent in e-commerce websites, where users...
Shopify vs. WooCommerce: A CTO’s Decision Framework
In the ever-evolving landscape of e-commerce, choosing the right platform can be a pivotal decision for any organization. Shopify and WooCommerce are two of the most popular solutions available, each offering unique features and functionalities that cater to different...
