Engaging Browser Game Development for Goodr
Project Overview
Goodr—the irreverent, SoCal sunglasses brand known for “No Slip. No Bounce.” frames—wanted to turn its mascot, Carl the Flamingo, into an addictive, share‑worthy browser game to energize DTC and retail audiences.
Goals & KPIs
- Engage shoppers with a fast‑loading, mobile‑first runner game.
- Scale effortlessly across phones, tablets, and desktops.
- Compete via a real‑time Python Flask leaderboard that resets monthly.
Our Approach
- HTML5 + Phaser 3 Front‑End — chosen for its lightweight footprint and Safari/Chrome parity, essential for browser‑first play.
- Python Flask Leaderboard API — secure REST endpoints, Redis cache, and JWT auth to stop spoofing and keep latency < 50 ms. Best practices mirror popular open‑source Flask leaderboard repos.
- AWS Amplify Hosting — global edge delivery so load times stay under 1 s on 4G.
- Gamification Loops — endless‑runner mechanics + daily high‑score emails to drive repeat sessions, replicating results seen in e‑commerce gamification case studies.
Results
The collaboration between Goodr and our team resulted in a promotional browser game that was not just a technical success but also a marketing triumph:
- Captivating Gaming Experience: Players were treated to a vibrant and interactive game that perfectly aligned with Goodr’s branding, enhancing digital engagement.
- Efficient Leaderboard System: The game featured a stable and secure leaderboard, fostering a competitive environment that encouraged repeated play and engagement.
- Cross-Device Functionality: Achieved seamless gameplay experience across phones, tablets, and desktops, ensuring wide accessibility and inclusivity.
Metric | Outcome | Impact |
|---|---|---|
Average session length | 4 min 12 s | 6× site average |
High‑score submissions | 12,400 in first 30 days | Robust zero‑party data |
Return visits | 62 % of players | Loyalty uplift |
Conversions attributed to game traffic | +18 % during launch month | Revenue gro |
“Tropic Dash turned brand discovery into an addictive adventure. Players kept racing Carl for a top spot—and then bought shades to celebrate.” — Goodr Marketing Team
Looking to boost your brand engagement?
Discover the impact our game development can make for your brand.
