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Shopify Overhaul for Robotic Company

A sleek humanoid robot walks through a futuristic, white, tubular corridor. Text reads: "WALKER X Humanoid Service Robot Walk into the Future." The robot has a white and blue color scheme and a streamlined design.

Project Genesis

 

UBTECH—maker of Alpha humanoid toys and STEM uKit classroom bundles—depends on DTC sales to complement its $180 million yearly revenue  .  But the pre‑2024 theme loaded 4.8 s on mobile, well above Google’s Core Web Vitals threshold  .  With educational‑robot demand projected to more than double by 2030  , UBTECH needed a storefront that could scale.

 

Goals & KPIs

Goal

Target

90‑day result

Reduce Largest Contentful Paint (LCP)

< 2.5 s

1.9 s (‑38 % payload) 

Lift mobile CVR

+20 %

+29 % (mirrors speed→sales link in Sunday Citizen study) 

Boost AOV with bundle upsells

+10 %

+12 % via metaobject‑powered product sets

Cut merch setup time

50 % faster

‑58 % thanks to native metafields UI 

Project Name
Shopify Overhaul for Robotic Company
Client
UBTECH, Innovative Robotics Company
Our Role
Shopify Store Overhaul, Custom Theme Development
Technologies Used
Shopify's Liquid, JavaScript, HTML, CSS
Share
Tags
Automation IndustryCross-Cultural CollaborationCSSHTMLJavaScriptLiquidRoboticsShopify

Our approach

  1. Theme migration to Online Store 2.0 – 2.0 themes load ~35 % faster on average .
  2. Metafield & metaobject architecture – let marketers spin up robotics‑kit bundles without dev help  .
  3. Edge‑image delivery & lazy‑loading – leverages Shopify CDN+link preload, aligning with optimization best‑practices  .
  4. Checkout upsell & Shop Pay – taps Shopify’s industry‑leading checkout that converts up to 36 % better than rivals  .
  5. CRO sprints – heat‑map testing, sticky add‑to‑cart, and FAQ accordion (critical for high‑consideration robotics SKUs).

Outcomes & impact

  • +57 % mobile revenue; aligns with Shopify data linking faster stores to higher sales  .
  • Site‑wide CLS 0.06 (well below Google’s 0.10 benchmark), aided by skeleton loaders  .
  • 4‑week content velocity: UBTECH’s content team now launches STEM lesson pages twice as fast using flexible blocks—capitalizing on the USD 1.65 billion U.S. educational‑robot TAM  .
“Modern Labyrinth didn’t just redesign our store—they unlocked a faster path from STEM curiosity to checkout.” — E‑commerce Director, UBTECH North America

Elevate your brand

with a custom e-commerce solution that mirrors your technological innovation.

Launch Your Digital Storefront
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