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Free Google Ads audit

Understand your Google Ads account.

Request free audit

Review campaign structure, potential wasted spend, and conversion tracking. Get specific findings and a prioritized action plan for your account.

Is this for you?

Built for B2B SaaS teams running Google Ads.

Request a free review of your Google Ads account. Once scope and access are agreed, the report documents observations, potential wasted spend and recommended next steps. Further work is optional.

  • You're spending $3K–$50K/month on Google Ads
  • You're not sure your campaigns are structured correctly
  • Your cost-per-lead has crept up and you don't know why
  • You inherited campaigns someone else set up
  • You've never had an independent expert look at your account
Request free audit
A team that thinks, builds, and ships.

What's included

A real audit. Not a sales call disguised as one.

We review the account data and access you authorize, then separate observed issues from estimates and recommendations. The findings below describe the areas the audit covers.

Campaign Structure

Are your campaigns set up to target the right people at the right stage? We look at match types, ad groups, audience segmentation, and bidding strategy.

Wasted Spend

We review search terms, exclusions, placements and campaign performance to flag potential wasted spend and questions that need further evidence.

Quality Score & Ad Relevance

Quality Score is a diagnostic for expected clickthrough rate, ad relevance and landing-page experience. We review these signals alongside account performance.

Landing Page Alignment

Your ad can be perfect and still fail if the landing page doesn't match the intent. We review destination alignment and conversion friction.

Conversion Tracking

Are you tracking what actually matters? We verify your conversion setup and flag any gaps that are making your data unreliable.

Competitor Positioning

What are competitors doing in your space? We look at where you're winning, where you're losing, and where the opportunity is.

Your deliverable

A branded PDF report you can actually use.

Your audit report brings the findings into a format your team can review:

  • Executive summary of findings
  • Wasted spend estimate (actual dollar figures where possible)
  • Priority recommendations ranked by impact
  • Quick wins you can implement immediately
  • Longer-term strategic recommendations

No jargon. No vague advice. Specific findings, specific actions.

Request free audit
Illustrative report structure

From evidence to a decision.

A reading guide for your audit, with no client data or performance results shown.

Evidence
Which account data, settings and reporting period support the finding?
Finding
What was observed, what is estimated and what remains uncertain?
Next action
What should your team investigate or approve before making a change?

Start here

Get your free audit.

Tell us about your account. We will review the request and confirm the scope, access and delivery plan before starting the audit.

2000 characters remaining. Please leave out passwords, patient information and confidential information.

Business inquiries only. Please do not include passwords, patient information or confidential information. Privacy policy.

Phone number

1-888-367-5580

Office

23011 Moulton Pkwy Suite C-12 Laguna Hills, CA 92653

Your audit report

What the audit documents.

Findings tied to the account data reviewed, with estimates and recommendations clearly distinguished from realized savings.

Spend

Potential waste identified from the account data, with estimates where the evidence supports them.

Tracking

Conversion setup findings and gaps that affect how campaign performance is measured.

Priorities

A ranked action plan separating immediate account changes from longer-term recommendations.

Nothing to lose

A free audit from people who

actually know Google Ads

ModLab logo

No agency retainer required. Share the account context and approved access so we can review spend, tracking and opportunities to investigate.