The context
Different jobs. Different information.
A business card, a sign and a mailing package ask different questions of the customer. The website needed to explain the available services and guide visitors toward the right project conversation.
- Present print, signage and mailing services in a coherent navigation structure.
- Give industry-specific needs their own context without losing the shared brand.
- Connect service discovery with a quote-request interface.
The engagement
What we took on.
The engagement combined the visual redesign with reusable website components and the pages that help customers plan a job.
- Refresh the homepage and establish a consistent visual system.
- Build reusable patterns for service, industry and supporting pages.
- Provide clear quote-request links and structured project inputs.
From scope to implementation
How the work came together.
-
Lead with the work
The homepage pairs print-layout imagery with direct service navigation and quote-request links. Customers can start with a service or describe a job.
-
Give the pages a shared structure
Reusable navigation, typography and page patterns carry the visual system across services, industries and editorial content.
-
Review the customer path
Implementation checks covered responsive layouts, navigation, readable content and the quote interface before release.
The delivery
What is live
The redesigned public site brings service information and project inquiries into one consistent experience.
- A new homepage and visual system across the public website.
- Dedicated service and industry pages with clear paths to request a quote.
- Responsive layouts for customers researching a print job on a phone or desktop.
What connects the work
The takeaway.
For a service business, website design reaches beyond the homepage. The service pages, navigation and inquiry interface all need to help a customer explain what they are trying to get done.
Explore more work
