The context
Help customers describe the job.
A business card, a sign and an association packet each need different specifications. Buyers needed to find the right service and understand what to prepare without working through dense articles or disconnected page layouts.
- Organize services and industry uses around recognizable print jobs.
- Keep Forest and AssociationMailer distinct while making their relationship clear.
- Connect useful project guidance with the next step: a quote request.
The engagement
What we took on.
The scope covered the public websites: their visual systems, navigation, service pages, quote interfaces and article libraries.
- Create reusable layouts and readable typography across both brands.
- Review the existing guides for practical buyer questions, clear language and supportable claims.
- Give each article relevant imagery and make the route from reading to requesting a quote easy to follow.
Our relationship: Forest Printing is the Tran family’s print business. Andrew Tran, Modern Labyrinth’s founder, also serves as a corporate officer at Forest.
From scope to implementation
How the work came together.
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Put the guide within reach
Article introductions now sit beside a smaller image, followed by clear headings and on-page navigation. Readers can see what the guide covers and reach the section they need without first scrolling past a large image.
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Make industry choices easier to scan
Forest’s Industries menu groups nine destinations in a spacious two-column panel. Short descriptions explain the relevant print work, with consistent behavior for mouse, touch and keyboard navigation.
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Give each topic its own illustration
Three AssociationMailer guides previously shared one stationery image. They now show distinct studies of proof checking, print quantities and annual-report design, matching the subject of each article.
A closer look
Three changes, shown in context.
Selected examples from the published work. Open any image to see it at its original size.
A clearer start to each guide
The same AssociationMailer document-packet guide, with a compact introduction, illustration and section navigation. The article and illustration are the same; the vertical framing differs.
Public page captures, September 6, 2026.
Find the print work for your industry
A single-column list became a two-column panel with useful print examples under each industry. The larger menu gives visitors more context before they choose a page.
Actual menu excerpts: before September 6, after September 7, 2026. Different menu dimensions are shown in full.
Give each article its own visual
These three AssociationMailer guides previously shared one stationery illustration. Each now has an image matched to its subject: checking a proof, planning quantities or organizing an annual report.
Actual article image assignments from September 6, 2026. AI-generated illustrations; these do not depict customer projects.
The delivery
What is live
The redesigned websites and reviewed content are published. These are delivered website improvements; their effect on inquiries, search traffic and sales has not yet been measured.
Delivered scope
- Service and industry pages connect visitors to relevant project guidance and quote requests.
- Both article libraries use readable layouts, section navigation and topic-specific illustrations.
- Forest and AssociationMailer retain their own visual identities, with a clear parent-business and division relationship.
- Existing articles reviewed: 76 Forest, 19 AssociationMailer
- 95
- Distinct editorial images across those articles
- 95
What connects the work
The takeaway.
The path to a quote starts before the form. Service choices, useful explanations and clear navigation help customers describe the print work they need.
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