For multi-location specialty practices
Multi-location SEO that operates as
one program, not many..
Most multi-location practices run as many SEO programs as they have locations: each location optimizing in isolation, competing with the others, no roll-up reporting, no shared playbook. We run it the other way. One coordinated growth engine across the full footprint, with each location strengthening the others.
The system problem
Many SEO programs are not one SEO program.
The pattern repeats across multi-location specialty practices: each location runs in isolation, the locations compete with each other, and no one is coordinating at the brand level. Growth caps out at the location level.
- Each location ranking for the same generic terms, cannibalizing each other in the SERP
- Per-location pages that duplicate copy with location swaps, flagged as thin or near-duplicate by Google
- Reputation review acquisition operating per-location with no consistency or roll-up
- A single keyword set used across all markets without local-intent variation
- No shared editorial calendar tying authority content to clinical credentials or specialty milestones
- Reporting that shows a per-location dashboard for every market but no roll-up answer to "is this practice growing in aggregate"
The program
Six components. One coordinated system.
The SEO retainer that operates as one program, not a stack of disconnected dashboards. Each component reinforces the others.
Component 01
Footprint audit
Every location, every page, every GBP, every review platform, every per-location landing page mapped against current rankings, traffic, and conversion. Single document showing where the leaks are at the system level, not per-location.
Component 02
Authority-weighted content architecture
Editorial calendar built around your specialty credentials (board certifications, fellowships, society memberships) instead of generic service-page churn. Content compounds across locations rather than competing.
Component 03
Per-location pages, done right
Templated where templating saves time, custom where local intent matters. Schema, NAP consistency, internal linking, and provider attribution coordinated as a system.
Component 04
Reputation as a system
Review acquisition + response operating consistently across all locations. One playbook, location-aware execution. Roll-up reporting at the brand level.
Component 05
AEO and AI visibility
Brand Radar tracking how the practice shows up across AI-driven discovery surfaces (Perplexity, ChatGPT, Google AI Overviews) for procedure and condition queries. Most multi-location SEO programs have not started measuring this. We have.
Component 06
Roll-up reporting
Single-pane dashboard showing performance at the practice level, with drill-down per location. Cost per consult and cost per procedure measured end to end, not click-through alone.
Pattern from the field
Multi-market vascular specialty practice.
Active engagement, anonymized for client privacy. The growth engine operates as one coordinated system across the full footprint.
- Multi-market vascular specialty practice
- Title-tag and schema cleanup at scale, legacy URLs upgraded to true 308 redirects
- Builder dead-code removal at scale
- Procedure-specific paid program with funnel-level measurement, not click metrics
- Brand Radar AEO live for an emerging discovery channel most competitors are not tracking yet
Engagement shape
Monthly retainer. Tier scales with footprint.
Pricing tracks location count, content cadence, and reputation surface. Typical engagements run $5,000 to $18,000 per month for the full program. We run a 60-day audit + foundation phase first, then ongoing program. No annual lock past month 6.
Who this is for
If you fit, the call is worth your time.
- Multi-location specialty practice (5 to 20 locations is the sweet spot)
- Existing digital footprint with rankings + traffic that can be optimized, not greenfield
- Owner-operator + COO peer who sees SEO as compounding investment, not monthly invoice
- Comfort with measurement at the funnel level (cost per consult, cost per procedure), not vanity metrics
Next step
Tell us about your footprint.
Fill in the form. We'll review and reach out within one business day to schedule a 30-minute scoping call.
30-minute discovery call
Want the long version?
Let's talk.
Fill in the form below for the full Overlay one-pager. We'll review your situation, fit-check on the call, and walk away if it's wrong. No pitch theater.
Fill in the form below for the full Overlay one-pager. We'll review your situation, fit-check on the call, and walk away if it's wrong. No pitch theater.