Multi-Location SEO · Paid Media (GAE + Vein) · Website + Schema · AEO + AI Visibility · Reputation Systems · Analytics + Attribution

Multi-location vascular care practice (under NDA)

One Growth Engine Across Every Vascular Care Market

Who They Are / What We Were Dealing With

The Setup

A multi-market footprint, one brand, and a service line (GAE) that's still defining its category. The growth opportunity wasn't more channels. It was getting the existing ones pointed at the same thing.

What we were dealing with:

Multi-market local presence to coordinate, not just maintain
Paid acquisition for an emerging procedure category (GAE) that buyers are still searching by symptom, not by name
On-site SEO debt accumulated across the site: title-tag and schema cleanup, builder hygiene, legacy redirect repair
AI-driven discovery (AEO) showing up as a real channel, with no current strategy for it
Reputation and review signals running per-location with no roll-up

Multi-location vascular care practice (under NDA) overview

Multi-location vascular care practice (under NDA) brief

The Brief

The brief was simple to say and hard to do: one engine, every market. Paid, organic, AEO, and reputation moving together, with a website clean enough to convert what they delivered.

We were engaged to deliver:

Multi-location SEO across every market in the footprint
Paid acquisition with a dedicated GAE program plus broader vascular intent
AEO and AI-visibility coverage (Brand Radar) for emerging discovery channels
Reputation systems that work at scale across the footprint
Website content + technical cleanup to remove conversion friction

The Engagement

Scope at a glance

Multi-Location SEO Paid Media (GAE + Vein) Website + Schema AEO + AI Visibility Reputation Systems Analytics + Attribution

Key engagement facts

Ongoing retainer with monthly delivery across paid, search, AEO, reputation, and website. Cross-functional ML team: account lead, technical SEO, WordPress engineer, paid media, and AEO.

Multi-location vascular care practice (under NDA) engagement

Multi-location vascular care practice (under NDA) approach

How We Did It

Audit the foundation first

Before adding anything, we mapped the site, the GBP footprint, the ad accounts, and the analytics stack. The goal was a single picture of what was already running, where it was leaking, and what to keep.

Fix the website so the channels have somewhere to land

Title-tag and schema cleanup across pages and posts. Builder dead-code removal at scale. Responsive YouTube embeds. Legacy URLs upgraded to true 308 redirects so link equity stops bleeding.

Multi-location SEO as one program, not many disconnected efforts

Local pages, internal linking, and review signals operated as a coordinated system across markets so each location strengthens the others rather than competing with them.

Paid media built around the procedure, not the keyword

GAE search demand is still small and symptom-led. We built a dedicated GAE acquisition program alongside broader vascular paid, with the funnel measured end to end (call, consult, procedure) instead of click-through alone.

AEO + AI visibility as a real channel

Content and on-page structure tuned for AI-driven discovery. Brand Radar tracking how the practice shows up across AI surfaces for procedure and condition queries.

Reputation that scales with the footprint

Review acquisition and response operating consistently across every market. One playbook, location-aware execution.

The Results

What Changed After We Shipped

One growth engine across the full footprint instead of disconnected efforts
Cleaner technical foundation (clean title and schema state, no builder dead code, honest redirects)
GAE paid program operating with funnel-level measurement, not click metrics
AEO coverage live for an emerging discovery channel most competitors aren't tracking yet
Reputation signals working consistently across the footprint

KPIs tracked

Cost per consult and cost per procedure (by market and by channel) Organic visibility across location and procedure queries AI-surface visibility (Brand Radar) Review velocity and rating across every market Site technical health (Core Web Vitals, redirect integrity, schema validity)

Multi-location vascular care practice (under NDA) results

Multi-location vascular care practice (under NDA) takeaway

Key Takeaway

Multi-location healthcare growth doesn't break because any one channel is bad. It breaks because the channels aren't pointed at the same thing. Fix that first.

Back to Work